Marketing Data Analyst
About me
Growing up on the beautiful island of La Reunion, I developed a passion for mathematics at a young age. This passion led me to pursue business studies and further explore my interests in marketing, psychology, and behavioral sciences. However, something was missing until I discovered data science, which allowed me to merge my love for mathematics and my interests in business.
Data science has become my happy place where my love for learning and desire to make a positive impact come together. It allows me to create meaningful work that I am proud of.
How did I discover my passion for data science?
MSc Data Science & Organizational Behavior
2021
-
2023
Burgundy School of Business
✔︎ Data Analysis and Visualization: SQL, Excel, Tableau, Power BI
✔︎ Programming and Machine Learning: Python, R
✔︎ Statistics
Master in Management
2018
-
2023
Burgundy School of Business
✔︎ Marketing Strategy
✔︎ Psychology of Consumer
✔︎ Behavioural Sciences
Where have I put to use my skills ?
Data Analyst Consultant
24 avr. 2023
-
Airbus
• Automated data transformation processing in Python (webscraping, NLP, machine learning, data cleaning)
• Creation of clear reports and visualizations to communicate results (Python, Excel, Tibco)
• Data collection from business and technical teams
Data Science and Transformation Intern
1 mai 2022
-
31 oct. 2022
PwC Luxembourg
Participated in UX design activities:
Conducted user research (interviews and A/B testing),
Analyzed qualitative and quantitative data received (Python, Power Bi, Excel),
Helped teams define user journeys and key messages to promote their products during workshops
Automated audit processes and developed web applications using Python and SQL
R&I Waters Global Portfolio Intern
4 sept. 2020
-
31 déc. 2020
Danone Research
Helped to develop and implement a digital pipeline (testing, correction, data collection)
Translated business requirements into technical specifications
Checked the consistency of the data
Trained 14 R&I teams on the tool: created 3 user manuals, helped deploy guidelines & recommendations, organized open sessions
Intern - Marketing Assistant
1 mai 2019
-
31 juil. 2019
Genario
Analyzed the competitors strategies
Supervised quantitative marketing research done by business school students
Created communication supports (PowerPoint, product information sheets, summary cards, etc)
How do I satisfy my curiosity of learning?
Google Analytics Certification
2023
✔︎ Collecting data, Measuring Website Performance, Reporting
Data Scientist with Python
DataCamp
2022
88 hours track
✔︎ Data Cleaning, Data Manipulation, Data Visualisation, Statistics & Machine Learning
Marketing Analytics with Python
DataCamp
2022
28 hours tracks
✔︎ A/B testing, Customer Segmentation, Campaign Analysis, Customer Behavior Prediction
